PPC Advertising ServicesPay-Per-Click advertising or PPC as its known, is an important part of your businesses internet marketing strategy. Done correctly, it can cost effectively get your business in front of your customers at the time they are searching for your products or services online.
We can help with all forms of paid marketing campaigns including Google Adwords and Social Media advertising. We offer a broad range of PPC services that can be tailored according to your business needs including PPC management, social media ads and audits of existing PPC campaigns.
What is PPC ?PPC stands for pay-per-click and is a form of internet marketing in which you create online adverts for your company and pay a fee for each time one of your adverts is clicked. In effect, it's a way of buying visits to your site rather than trying to get those visits organically through search engine optimisation or SEO.
PPC used to be typically associated with Google and its 'Adwords' platform however, you can now pay for visits across all search engines and even on social media platforms such as Facebook, Twitter and Instagram. PPC adverts come all various different formats. There are simple text based adverts, product listing adverts, video adverts and more. You can also show your adverts across websites other than Google through things such display advertising.
With all these different forms of adverts and platforms to choose from, the PPC market place has become quite extensive and as a Google Adwords certified internet marketing company in Lancashire, we are here to help to give clarity on the best options available to your business and get the best ROI from your paid marketing budget.
Google PPC & Social Media Paid Advertising
PPC Text Ads
Text based ads are probably the most common type of advert and typically found on the results pages of search engines. As the name implies, text ads contain only text. Sounds simple? Maybe, but there are strict guidelines on content and the amount you pay-per-click depends on the relevancy of your advert to the keyword its searched for. So getting a good quality ad score and creating relevant landing pages is a critical part of this form of advertising.
On Google, these types of PPC ads are called ‘Product Listing Ads’ and are shown on Google search and shopping results. These types of adverts require the advertiser to create and maintain active and accurate product feeds from their websites. We can help you create these feeds and make them relevant for the types of searches you are trying to attract. Again, its crucial to get these feeds right so that you rank higher in the search results and stand out from your competition.
Remarketing and Display Advertising
Have you ever seen an advert appearing on another website for a product you've already been looking at? It’s no coincidence and its called remarketing. Remarketing allows you to target customers you know have already been on your site and can be a great way to convert more business. Contextual targeted banner display advertising provides advertisers with a method to target visitors by their interests and across various different websites. We can help create attention-grabbing adverts which can then strategically display on websites relevant to your business.
Social Media Paid Advertising
Advertising on Social Media platforms is now becoming extremely popular. Advertising on social platforms can be extremely cost effective as the cost per click is typically a lot lower than Google PPC and you can also reach a very specific target audience. Its now possible to publish sponsored adverts across Facebook, Twitter, Linkedin, Instagram and many others. We can help create attention-grabbing adverts that can lead to more conversions for your products or services.