Baron Cleaning Services have been providing homes and businesses throughout Lancashire and the North West with professional carpet cleaning services and floor cleaning services for over 20 years. So when we were approached by Baron Cleaning to develop a new website specifically for their new dedicated rug cleaning division named Clean My Rug, we were honoured to work with such a prestigious and reputable local business.
With the launch of their new rug cleaning service, Baron Cleaning realised that internet marketing was a cost effective way to reach their new potential customers. A dedicated website would allow Baron Cleaning to focus on a specific target market and reach a wider network of potential clients.
BBseven worked closely with Baron Cleaning to understand every aspect of their new business venture. Through our affordable web design services we developed the website www.cleanmyrug.co.uk as the launch pad for Baron’s new online venture.
BBseven worked closely with Baron’s regarding all technical website requirements from start to finish. The website began with the set-up of a web hosting provider. Baron Cleaning had experienced previous performance issues with their existing web host so we were happy to introduce a web hosting provider that would give Baron Cleaning web hosting services that offered affordable and significantly improved performance and reliability.
Domain name registration was already acquired by Baron cleaning, so BBseven configured all the necessary settings to point their new domain name to the new web hosting provider. Additionally, we set up and configured all the email addresses for the new domain on the web server.
An SQL database was then created which was required for the installation of a Joomla website. Joomla was the preferred content management platform to be used for the new rug cleaning venture as it was cost effective, scalable and manageable by Baron Cleaning. Through the installation of an eye catching Joomla template, design costs were able to be kept within budget without sacrificing the websites desired visual impact.
Before the official launch of the website, the site was optimised for search engines through our website optimisation services. Google analytics was configured so that all internet data regarding website visitors and search statistics could be tracked. Various social media website accounts were registered as an additional means of internet marketing and reaching and engaging with clients. The new website for Clean My Rug was launched within a few weeks.
Today, the website is managed on a monthly basis by BBseven who provide Baron Cleaning with various internet marketing services such as Search Engine Optimisation, Social Media Management of twitter, facebook and Google+, blog writing and link building.
In a relatively short period of time, the Clean My Rug website now enjoys various Google page 1 search results positions including rug cleaning.